Have you ever thought about how websites recognize you? Do you know what information these sites collect about you without your knowledge? As Internet users, we allow a lot of our data to be used on websites without even knowing it. We can say that the scenarios that we often begin to see in dystopian films and series are not at all unreasonable.
Almost all of the sites you visit collect your personal data, albeit for various purposes, and process it in order to manipulate your behavior. And they achieve it! If you are the owner or administrator of a website, it is likely that you also store the information of the people who visit your business website and share it with third parties for various purposes.
When you visit websites, information about your device — as you — is stored in your browser and used to identify you when you visit the site again. To small files where this information is stored “cookies” is being tried. So it's no coincidence that the product you review on an ecommerce site winks at you right next to the article you just read.
The processing of users' data in the digital environment has been controlled by GDPR (general data protection regulation) in Europe and kvkk (law on personal data protection) in Turkey.
There are also different laws that have local or international validity in different parts of the world. But the GDPR, which concerns everyone in Turkey, and the GDPR, which almost the whole world is obliged to comply with in some way, are the most important for us.
The GDPR affects many websites on the Internet because it covers all websites from which European citizens can access and receive information. Thanks to the law on the protection of personal data No. 6698, which came into force on April 7, 2016, the obligation to provide websites with clear information about all the data they want to collect from users (cookies) and to be able to manage this data was brought.
Obtaining the consent of individuals before data is shared with third parties or undergoing any other processing is now a legal requirement.
Information about cookies is provided on most sites these days through texts called “cookie policy”, i.e. “cookie policy”. But these texts fall short of obtaining the explicit consent of the person. No cookies used when users enter the site, which are not strictly necessary, can be collected and processed without consent.
Cookie consent is defined in the law as “obtaining the explicit consent of the person” and will impose a number of obligations on website administrators regarding cookie management. Sites that process this data without the cookie consent of the data collected, i.e. without the explicit consent of the data collected, will face serious sanctions.
This service is called “cookie management” in the industry. The data collected by the persons collected for the purpose of processing according to kvkk are controlled by a cookie management platform (cookie management platform), which cannot be processed without opening cookies (cookies), that is, without the cookie consent process taking place.
When you open a site, information such as “about cookies used on this site”, “cookies” or “cookie policy” is not a legally compliant form of cookie management.
By customising cookie consent, you can provide a safer internet experience by giving users the information they deserve. You can help make the internet safer for all of us by reporting sites that do not offer this option to the Personal Data Protection Board.
Today, acquiring a cookie management platform that offers the possibility of personalizing this consent process, which becomes the need of all websites, ensures the security of the data collected on your site and prevents possible material sanctions.
Do you know how you can recognize sites that allow you to manage your cookies at a glance? For this, all you have to do is enter the site. A site that you enter for the first time needs to show you a warning message directly and clearly direct you to the control panel if you want to customize your cookies. So sites that only issue kvkk warning text and give you no choice but “I agree” are actually committing crimes by collecting data in a manner that is not in accordance with the law. Since this panel development requires extra time and resources for many websites, platforms such as efilli have been developed that focus solely on this business.
Efilli automatically analyzes the cookie data collected regardless of your website and field of activity and offers users the ability to customize this data. In this way, both websites can quickly collect legally compliant data, while users can browse the web more safely.
Stay in Turkey, which is in Turkey!
This can be a concern if the cookie management platform you are using stores users' permission preferences and the data they allow on servers abroad. In addition, foreign-sourced cookie management platform solutions are more costly for companies in our country, and language support for Turkish-speaking users is insufficient.
Efilli consent management platform is the first cookie management platform with all servers located in Turkey. By purchasing one of eFilli's packages suitable for your company now, you can obtain cookie consent in accordance with kvkk and gdpr. You can contribute to our country using efilli, all developed in Turkey. Check the packages immediately or contact us, together we will decide on the package that is right for you.
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