As with all industries, KVKK processes are highly important in terms of both data privacy and reputation. In the digital world, one of the issues that the Personal Data Protection Agency rigorously examines is cookies and the consent management of collected cookies.
Personal information about you when you visit websites is stored in your browser and used to identify you when you visit the site again. Small files in which this information is stored are called “cookies”. As a requirement of the Personal Data Protection Act, it is necessary to obtain explicit consent for these cookies and secure storage of the collected consents.
The tourism industry, like any other service sector, aims to provide a great experience to its customers. We can say that consent management platforms also have a similar focus for site visitors. It supports site owners to make their visits safer for end users. Consent management platforms can help site owners, otherwise known as data controllers, in the issues we detail below.
Privacy of your customers: Just like hotel guests lock their valuables in a safe, your customers expect their personal data to be securely protected when they visit your website. Cookie management platforms also ensure the protection of visitors' personal data in accordance with the Personal Data Protection Law and to have a say by personalizing the data of site visitors.
Customer Satisfaction and Welcoming: The cookie management tool on your website also meets users in their first step, such as the reception at a hotel. If you welcome your users with a user-friendly design and a reliable cookie tool, your customers will support you by giving positive consent to your use of cookies. In this way, you can analyze user behavior and improve your personalized ads, making the site visit experience a better one. If you also want to meet your visitors and keep your consent rates high with a personalized cookie management tool that suits the tourism sector and your corporate language, you can contact the Efilli team ([email protected]).
Being Open Globally: The tourism sector includes many languages due to its intercultural structure. The fact that the cookie management tool also works by adapting to the multi-language structure of your website will benefit you.
Let Your Customers Return Home Safely: If your customers had a great holiday, they may want to visit you again and tell them about their surroundings with a nice touch. Especially if your website is understandable,, has a visitor-friendly design and is structured to care about personal data. You can get good returns from your users, both while acting in accordance with the Law as a company.
In short, while creating a reliable image in the eyes of your customers, you can work with a cookie management platform that you can rely on to ensure that the data you collect from a marketing perspective is compatible with the future and the law.
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