Efilli Google Consent Mode v2 Entegrasyonu

What is Google Consent Mode v2?

Google Consent Mode is a service that dynamically adjusts the data collection behavior of Google services (Analytics, Ads, Tag Manager, etc.) based on users' cookie preferences.

Announced in 2024, Consent Mode v2 enhances this structure by processing user preferences in more detailed categories.
Google now receives separate consent signals for personalization and measurement, improving compliance with EU regulations such as TCF 2.2 and GDPR, while minimizing data loss.

As of 2024, Google has made it mandatory for all advertisers in the EU/EEA region to migrate to Consent Mode v2.

Frequently Asked Questions

What you're curious about Consent Mode configuration, technical requirements, and support processes.

1. What is Google Consent Mode v2 and why is it important?

Google Consent Mode v2 is a structure that manages how Google tools work based on users' consent to cookies and data processing. In particular, it has become imperative to comply with legal regulations in Europe and to accurately measure the impact of advertising campaigns.

2. What happens if I don't switch to Consent Mode v2?

If Consent Mode v2 is not switched to, tools such as Google Ads and Analytics will not work without user consent. This leads to missing conversion data for your ad campaigns, wasting your budget and risking regulatory incompliance.

3. How does Efeli CMP integrate into Google Consent Mode v2?

You can activate Consent Mode with one click via the eFilli panel and automatically identify the necessary category matches by selecting ready-made templates. Adaptation is achieved without the need for technical knowledge.

4. Does Consent Mode v2 only apply to cookies?

No. Consent Mode v2 manages not only cookies, but also extensive consent processes such as the processing of user data and sharing with Google. newcomer ad_user_data and ad_personalization offers more precise data control with its parameters.

5. Is Google Consent Mode v2 only available for Europe?

For now, the v2 transition is mandatory, especially for users of the European Economic Area (EEA). However, if you have visitors coming to your site from Europe or if you are running global advertising campaigns, you should definitely switch. If the migration is not made, Google services may stop receiving data.

6. What is the use of the control feature offered by eFilli?

Efili's integration testing feature checks whether Consent Mode codes placed on your site are working in the correct order. If there is a missing or faulty installation, it will notify you through the panel.

7. I don't have the technical knowledge. Can I still install?

Yep. Efilli offers guides, templates, and directions so you can set up even if you don't have the technical knowledge. You can become fully compatible with Google in just a few steps via the panel. Our support team is with you at every stage, giving us google-support@efilli.com You can reach it at.

Reliable Support, Quick Solution

We’re here to assist you through our dedicated support channels for Google Consent Mode users. You can directly reach our Google support specialists via chatbot, forum, or email.

For all technical support requests related to Google Consent Mode or TCF signals, please contact the Efilli Support Team first.

We respond to all requests within 48 hours.

Email the Efilli Google support specialist

Join the Efilli Google Consent Mode support forum