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What Does It Mean When Google Opts Out of Removing 3rd Party Cookies

Although Google has made steady progress on this issue since 2019, technical challenges in the process and industry feedback led Google to abandon the plan. Among the technical challenges, balancing the goal of protecting the privacy of users and the needs of advertisers has been a major obstacle. In addition, feedback from stakeholders within the industry showed that the current structure of the advertising economy is complicating a radical change. So, could Google really remove 3rd party cookies?

Data is the New Oil Today

In a digital sense, a “cookie” is a small piece of data stored by your browser when you visit a website. Most companies want to know what actions you perform online, especially actions that can lead to sales.

Data Security in the Insurance World: The Key to Customer Trust

The insurance industry is an area built on customer satisfaction and safety. Companies operating in this sector need to take great care when collecting and processing the personal data of their customers. Why is personal data management so important?

Cookie Management in Tourism: Regulations Are Shaping the Tourism Sector!

As with all industries, KVKK processes are highly important in terms of both data privacy and reputation. In the digital world, one of the issues that the Personal Data Protection Agency rigorously examines is cookies and the consent management of collected cookies.

About the Personal Data Protection Agency

The Agency for the Protection of Personal Information is an institution that works in the field of personal data protection in Turkey. The Law on the Protection of Personal Data (KVKK) is in force in Turkey as a law No. 6698. This law establishes the rules for the processing, storage and protection of personal data. The agency for the protection of personal data is responsible for supervising and enforcing this law. The presidential structure of the body for the protection of personal data consists of persons who are experts in the protection of personal data.

Customers want to have control over their data!

Research by Google and Ipsos reveals that 49% of respondents say that a positive privacy experience with their second preferred brand will lead them to switch from their first preferred brand.

Withdrawal of Consent

In clause 1 (a) of Article 3, Section 3, Definitions, express consent is defined as consent with respect to a particular subject, based on information and expressed by free will.

Cases Requiring Destruction of Personal Data

Personal data can be collected by natural and legal entities for many purposes, as well as destroyed in accordance with many requirements. Cases requiring the destruction of personal data are clearly specified in the scope of Law No. 6698 on the Protection of Personal Data (KVKK).

What is VERBIS? Comprehensive Guide on Data Controllers Registry Information System

The Law on the Protection of Personal Data deals with personal data collected by natural and legal persons, the rights of the persons whose data is collected, and the responsibilities of natural and legal entities collecting the data.

In what cases are Personal Data of Special Qualification Processed?

Personal data are divided into general and special data, and these types of data are examined under 2 different headings in the Personal Data Protection Law. General data refers to any data that is not covered by special data, while special data can be expressed as sensitive data related to the privacy of individuals.