Heat map is a concept that is used in many different areas. A heat map of a country, of the human body and even of a field after a match can be made. The heat map that we are going to talk about belongs to their website.
Heatmap is a web analysis tool that visualizes the movements of users who come to a website, individually or in mass, and where they click the most.
Think of your website as a home, each tab and link there. The room with the most people will be the warmest, right? Similarly, the places with the most clicks are those where the red color is intense on the heat map.
Using the heatmap, you can understand where your users are most interested and place the content and ads you want to highlight in those spots.
For example, in the example you see below, you can see that the campaign image at the bottom of the page is very interesting. This means that this campaign attracted the attention of users and they clicked and examined the opportunities.
Another piece of information that we can deduce from the same example is that the search feature and certain categories are frequently used. The next campaign should be created taking into account the categories of products that users review the most. In addition, adjustments must be made to ensure that the search feature is running at its best performance.
The data obtained with the heatmap can be considered simple. But thanks to this data, the areas most preferred by Internet users are identified. Thus, the quality of the web page, how remarkable it is and the areas that need to be improved are understood. Remember, your web page is the first place you meet the customers of our time. By making the necessary corrections and improving the customer experience (ux), you can increase your conversion rates in a competitive market.
If you want to ask about heatmap, mouse movements, funnel, forms and other web analysis tools, you can send us an email or fill out our contact form.
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