With the entry into force of the Personal Data Protection Law (KVKK) in 2016, cookies are used on almost every website. These cookies are files that are held in your browser and stored on your device when you visit a website. Cookies can be used today for many purposes, such as improving the performance of the site and determining usage preferences regarding the site you are on.
1. Cookies on news sites are generally used for 3 purposes:
Improving website performance
News sites are used to analyze how their site is used, analyze performance indicators such as page opening speed, and improve the site user experience in line with these analyzes.
2. To facilitate the use of the website by recording the navigation and usage preferences made during your visit to the website and to offer specific content to the visitor
Besides news sites, many websites track your movements within the site, creating your digital identity based on your usage preferences. News sites also provide you with your preferences based on your previous clicks and searches, creating your digital identity and providing you with news that you can be interested in.
In addition, this digital identity, created by movements within the site, can also be used in relation to marketing campaigns on news sites. For example, if you are interested in technology news, such as being presented with advertisements for technological products.
3. To ensure the legal and commercial security of the website and its users.
On news sites, as with many other websites, the protection of personal data is a very important issue. News sites collect visitors' information through cookies in accordance with explicit consent. The information collected, i.e. the purposes for which cookies are used, and the acceptance of these cookies by visitors is essential to ensure the legal security of news sites themselves and their visitors.
Thanks to the cookies used, the information of visitors is also ensured on news sites thanks to their preferences.
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