It's time for gifts! The New Year period, which is one of the most shopping days every year, used to be the most on the agenda with discounts of 1-2 weeks. But over the years, with increasing demand and increases in online shopping, these discounts have covered the entire month of December and January. In this article, we will examine the behavior of Turkish consumers on special occasions in 2019.
If you are interested in e-commerce and marketing, or just want to know, you can read about the current shopping habits of Turkish consumers here.
Turks describe it as “difficult” to buy gifts for their wives.
According to a survey conducted by MasterCard with 9500 participants from 18 countries, 1 in 5 Turkish consumers spend an average of 600 TL for gifts they receive for their spouses, while another fifth spend in the range of 1000-1200 TL.
Turkey, and even all the other participating countries, want to make sure that they receive the “best” gift for their spouses.
One in 10 Turks say they have a hard time buying gifts for their mother-in-law.
Source: MasterCard Research/Independent Research Company Fly Research
Today, Turks prefer to give “experience” instead of goods.
Whether they are friends, parents, or spouses... some options if you want to gift a memory this time to those you want to receive gifts;
a holiday with loved ones, a fun concert, an adventurous event, a reunion to strengthen family ties, a cinema/theater/cruise vacation/spa/wine tasting/balloon trip... group events in your city. Com, catch it. You can find the exact event you are looking for by following up at addresses like Co.
Contrary to popular belief, men shop more than women to make themselves happy!
While 70% of Turkish women consumers buy clothes and shoes to reward themselves, more than half are happy with cosmetics. 1 in 5 women say that chocolate alone is enough to make them happy.
Turkish men, on the other hand, prefer dinner, cinema, concerts or sports activities outside. So they actually spend more money on making themselves happy than women.
92% of consumers in Turkey do digital research for the products they will buy.
Consumers' research and buying habits are multichannel:
77% do both digital and physical research.
23% of these surveys end with online shopping.
75% of consumers do their research via smartphone.
77% of location-based researchers go to the store after online research.
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