The volume and importance of e-commerce is an issue that is always on the agenda. In this age where many jobs are viewed over the internet and even government agencies make their transactions internet-based, it is impossible for retailers in particular not to exist in the e-commerce world.
The fact that concepts such as artificial intelligence and machine learning are also the subject of e-commerce is an indication of how much thought has been put into it. Thanks to reports published worldwide on this topic, we can also know about the state of e-commerce. Let's talk about e-commerce and artificial intelligence, starting with a few statistics.
The volume of e-commerce in the world has already reached unimaginable levels.
The development for Turkey is no different from these statistics; according to the “digital turkey 2019 e-commerce report” prepared by global social media agencies we are social and hootsuite in partnership with statistics agency statista, the number of online shoppers increased by 7.6 million people last year to 39.3 million. It was determined that the amount of spending reached 11.5 billion US dollars annually.
The driving force that develops e-commerce at this rate is artificial intelligence systems designed according to the wishes and needs of customers. There are many cognitive technologies used in the field of e-commerce. Cognitive technologies are an inclusive definition that includes machine learning (ml), artificial neural networks, deep learning (dl), robotic process automation (rpa), natural language processing (nlp), and other applications of artificial intelligence.
Research firm Gartner predicts that by 2020, 80% or more of customer communications will be managed with AI-powered systems. Today's leading e-commerce sites are leveraging big data and cognitive technologies in areas such as detecting fake product reviews, smart assistants, product and content recommendations.
Other areas where cognitive technologies are widely used include techniques that fuel sales such as dynamic pricing, price, discount and promotion optimization, as well as supply chain competencies such as demand forecasting, inventory optimization, warehouse space optimization.
In recent years, online user behavior can be collected with increasing volumes of data and the use of techniques such as machine learning, deep learning and customer micro-segment creation, retargeting, marketing mix modeling (marketing mix modeling) have become widespread.
Efilli is also among the systems that provide support in this area.
Turkey's leading e-commerce sites are setting up big data teams and working to improve their sites through customer behavior data. Big data analytics has become a very valuable field for such companies with the support it provides in the direction of targeting and creating personalized experiences.
If you also think that artificial intelligence will become even more important in the future, go to info @efilli. You can share your thoughts with us by sending an email to com. Follow us on facebook, instagram and linkedin to keep up to date with our other content about artificial intelligence and e-commerce. Hope it is useful...
https://www2. Deloitte. com/content/dam/deloitte/en/documents/consumer-business/e-commerce revenue-revenue-nerve-and-new-norms. Pdf
Disclaimer: All rights to any articles and content published belong to Efilli Software. All or part of any content, such as text, audio, video, and even if the source is shown or the active link is provided, cannot be used, published, shared or modified.
