Online sales companies know that special occasions are invaluable for boosting sales and creating eye-catching campaigns. The only thing New balance did on one of these special occasions was to take a 20% discount. But they created such an intriguing pop-up that they managed to increase their conversion rate by 556%.
They have visualized the 20% discount campaign for Halloween through the platform they use. What they did was: a banner that would constantly appear on every page of the site, a special coupon code to use in the cart, and a pop-up that was shown to customers who viewed 2 pages. The top banner conversion rate increased by 556% compared to the previous 6 months, and pop-ups increased by 225%.
On Halloween, when people expect to see special products, new balance, which achieved this success with only a 20% discount campaign, seems to have solved the secret of e-commerce. With Efilli, you can create your own campaign and multiply your sales with a 10-minute work. This example, which shows what you can do with a pop-up and a banner that matches your brand's identity, was hopefully useful.
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