Have you ever had to wear a shoe that seemed small to you? Or you must have heard the stories of soldiers who had to wear mail in summer. Think of the huge telecom companies. Why do they put so much effort into telling their users dozens of different packages, the content of which consists of internet, minutes and sms?
We are actually quite familiar with personalization and personal marketing in Facebook posts, youtube recommendations, or udemy “other courses you would like to sign up for”. There is no one who does not know the mixed playback feature in music players that come directly installed on our phone. Can Spotify's song recommendation system compete with that sloppy algorithm that throws you from that mood to that mood, dreaming of lying by the beach while you dream of falling with a parachute at the edge of the beach?
Spotify has added 94 million new users to its system in as little as 2 years. Udemy has educated more than 40 million students in the 10 years since its founding. The figures tell us how positive the results of personalization are, creating opportunities in perception management and in the competitive market, like the beautiful verses of a special poet.
It is easy with efilli to analyze the demographic and behavioral data of your visitors, which is the most important value of your company, in the personalization adventure aimed at helping the visitor achieve their goals directly, and to provide offers and feedback in accordance with the resulting data, to speed up the purchase quantity and the process.
Thanks to the advanced recommendation algorithm, you can be the impetus for adding products to the basket, increase conversion rates. With warnings such as “those interested in this product have also looked at these products”, you can make a difference in the mindset of your customers within your product range, gain access to high click-through rates and create a competitive advantage. You can collect feedback by caring about advice and complaints.
By solving past problems, you can win the loyalty of your customers and increase your popularity in a short time with word-of-mouth marketing. With a business model that always keeps the customer ahead, you can digitally present the old saying “I am a tradesman for years, our place is here” feeling to your customers.
Although we are often unaware of it in everyday life, we act on advice in our purchasing decisions. Many people don't even want to go shopping without a loved one by their side. Just imagine a shopping mall with brands and restaurants you love. You can even exaggerate the size of all products in your own size and in the colors you like.
With Efilli, you can accurately analyze your consumers and personalize your site, you can make this dream come true for your customers.
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