How to Increase Conversion Rate

Are you trying to set up an ecommerce site, but you get lost in terms such as traffic, lifetime value, conversion rate? Don't worry, you can find information about all of them on the efilli blog page. In this article, we will tell you in detail about how to increase the conversion rate, the most important of which is.

First of all, it is necessary to understand what the conversion rate is. Conversion rate a very useful and critical tool from which you can actually measure how useful the marketing tools you are using. So much so that a website with a low conversion rate is like a store that is constantly crowded but can't sell at all. So if your site traffic is high but your conversion rate is low, it means something is wrong somewhere.

If you want to study in more detail what the conversion rate is, see “What is the conversion rate, how is it calculated?” You can check out our article titled.

There are fundamental changes that you can make to increase the conversion rate. But the path that each company will follow will be its own, because the sources of problems also differ from each other. Some of the main reasons that lower your conversion rate can be:

• The opening time of your page — this time should not exceed 3 seconds. Because with the changing era and the widespread use of the Internet, the tolerance of users to wait has gradually decreased. In particular, product pages on e-commerce sites should open in less than 1 second. So you can reduce the loss of customers. If you do not know about the speed of your page, there are some websites that you can measure. (for example: gtmetrix)
• Some of the things you can do to speed up your site might be cleaning the database, compressing the images you use, or using small-sized images. For more detailed information, you can read our article on site acceleration here.
• Campaigns — the campaigns you run on e-commerce sites are actually number one of the reasons for many customers to choose e-commerce sites. We recommend choosing campaigns that cost very low for you but have a high savings rate for the customer. For example, you can access options such as free shipping, free returns, payment at the door, express shipping at very low costs by agreeing with the shipping company. Moreover, these features are valuable to customers.

‍

‍

With the number of e-commerce sites growing and the competition raging between them, it would not be wrong to consider these features among the “must-haves”. In addition, discounts and installment options are also among the most common promotions. In addition to all these classic campaigns, using efilli, you can get more punctual results by giving each customer instant offers based on their interests.

• Mobile-friendly sites — smartphone usage in the world is more than 5 billion, according to the “global digital report 2019”, written in collaboration with hootsuite and wearesocial, and is increasing by an average of 100 million every year. In this case, a website that is not mobile-friendly is unthinkable. You can set up your website through apps that provide mobile support, or you can warn your web designer about it.
• Be careful what you want — if you ask your customers to enter more than the information needed for that purchase, they can opt out and leave the cart. T. Don't mess with C identification number or any number that won't work for you. Keep your sales process as short as possible. Mail address, delivery address, phone, credit card information and we sold it!
• “Call to Action” buttons — while your users have not yet decided to buy the product, you can help them a little. With buttons such as “buy now”, “miss the opportunity” that you will place in striking points, you will be psychologically driven to buy your customers.
• Product descriptions — don't take the description lightly. Perhaps you have convinced a user to give money while you are not in your mind, pulling it all the way to your product page. This is the area where you will send it to the basket from here on out! You have to put yourself in the customer's shoes. There is no doubt that you will win more loyal customers with detailed and professional content, even trial video.
• Simplicity — you should be wary of aggressive ads, unreal discounts, or eye-catching designs. A simpler site will both look professional and provide ease of use.
• Live support — stand by your customers. If they try to investigate a topic on their mind about shopping elsewhere, they may forget to return to the cart or give up shopping. Thanks to simple plugins, putting a live support box on your site that will constantly stand somewhere in the corner will increase the conversion rate. For this, we recommend that you review 11sight offers that provide video calls without downloading the app in one click.

Do you have more questions about increasing the conversion rate? Subscribe to the eFilli newsletter, don't miss our new content! See you in our next post...

‍

‍

Disclaimer: All rights to any articles and content published belong to Efilli Software. All or part of any content, such as text, audio, video, and even if the source is shown or the active link is provided, cannot be used, published, shared or modified.