E-commerce is one of the areas where commercial habits are experienced today. According to the laws that enter into legislation on the regulation of electronic commerce, e-commerce site owners have to provide the user with a lot of information, explain the services and terms they offer, and create guides that will explain the ways to follow during online transactions made on shopping sites. Within the incoming legal regulations there are also articles on the protection of personal data.
In accordance with the law on the protection of personal data, transactions made through the website cannot be strictly unlawful. In this context, it is clearly stated that e-commerce site owners are responsible for the storage and security of personal data obtained. E-commerce sites are considered as data controllers as soon as personal data of users are collected under the law on protection of personal data No. 6698.
E-commerce sites must fully regulate their site in accordance with this law and process the personal data they receive in accordance with the data privacy specified in the laws. E-commerce sites that fail to fulfill their legal obligations can be prosecuted with severe penalties ranging from fines to imprisonment.
It is now impossible for us not to leave our footprint as we navigate the digital world. Even if e-commerce site users do not take any action when they enter the site, information that can be matched to the person such as the number of pages viewed during online store visits, visit duration, site browsing habits, location, ip, time information is collected through cookies. In addition to these, online stores are asked for consumer information, name, address, telephone, tc identification and credit card information as consumer information during the online sale.
How to Ensure User Privacy in E-Commerce
In e-commerce sites that sell on the Internet, user privacy takes certain security measures. Primarily these are privacy policies. E-commerce sites operating under their privacy policies inform the consumer about how to use and store the user information obtained.
The information obtained during the membership is obtained by the cookie method. With the cookie (cookies) method, information about how the consumer uses the site, IP addresses and times of visiting the site, their geographical location, etc., can be determined. It is important that people give their consent to the use of these cookies before the use of cookies is made.
Ecommerce sites, which have gained a large presence in the digital world, are also using them in other important ways. If we talk about them:
1. Numerical certificates: These certificates are actually used against counterfeiting websites. Counterfeit websites are generally structures created for the interception and misuse of the user's personal data. It receives website builders from organizations that issue digital certificates in order to prevent these uses and is signed with the organization's private key. Thus, abuse of personal data and imitation sites are eliminated.
2. SSL security layer: SSL, which ensures reliable transmission of personal data between client and server, allows information to be shared only in trusted areas. Websites that provide secure information transfer usually start with https, which actually indicates that the information is being transmitted reliably.
3. Firewalls: It is often used in e-commerce sites that sell online. They are configurations intended to protect against viruses that damage the website. In the privacy of our personal data, we come up with specific examples of how e-commerce sites use personal data in the ways they attract customers to them. For example, you went to an e-commerce site and looked at shoes. Then you stopped buying the shoe you were looking at and started looking at makeup products. On the side of the site where you were looking at the makeup product, you saw the ad for the shoe you just looked at. What do you think could be the reason for this?
In the field of digital marketing, which is one of the most used methods to attract customers to the website and sell that product”remarketing“so remarketing is actually a literal explanation of the example we're describing. When you first enter e-commerce sites, you will receive a privacy and cookie policy guidance and will receive your personal data as long as you give your consent. Information about which parts of the site you are interested in and which product you are looking at is stored, so that when you go to another site without buying that product, you will be presented with digital ads that can attract you to the site again.
In general, cookie policies begin on e-commerce sites as soon as you add your product to the cart. According to studies, adding a product to their cart shows that they are actually more likely to get that product, but when a person leaves the site without picking up the product and removing it from their cart, almost all the sites they visit come across the product (s) that they have previously wanted to buy.
To better protect your personal data, you should read the privacy and cookie policies on websites and e-commerce sites. Of course, you may not agree with everything that is written in this text. After you have consented to the use of your personal data through the options provided for this, it is very important for your personal safety that you continue to perform your transactions.
If you are a website administrator and would like to obtain cookie consent from your users in accordance with kvkk, contact us!
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