In the digital business world, it is now impossible to evade laws related to personal data such as kvkk and gdhpr. Almost every company now feels obliged to comply with kvkk and gdpr. Everyone, including managers and employees, needs to be informed about the way personal data is protected. For this, employees in new hires and in-service training processes also need to receive a training on personal data.
We know that we are now faced with the importance of personal data in every moment of our lives. Sometimes in the news we sometimes hear the phrase “personal data” on a website. All the sites we visit now ask us to manage our personal data and decide which ones to share with third parties.
Laws such as kvkk and gdr are changing the way companies think and manage internet privacy and personal data. Awareness is increasing day by day. In addition to this awareness that is experienced, there are also companies and individuals who do not know.
All this change and uncertainty will affect different employees and companies differently. In this process, the type of b2b marketing will be affected quite a lot. So how will the way marketers do business in the digital world change and what can they do to adapt to that change?
First, marketers need to learn kvkk and gdk to learn how to transform the way they do business. What is kvkk?
Law No. 6698 entered into force on April 7, 2016 for the processing and protection of personal data in accordance with the standards of the era. From the stages of processing personal data, to the procedures and principles that the processing natural and legal entities will comply with, are set out in this law. Thanks to this law, personal data cannot be collected indiscriminately, made accessible to unauthorized persons, disclosure, unintentional use or misuse.
The General Data Protection Regulation (GDPR) is a European Union (EU) regulation that came into force on May 25, 2018. It is designed to protect the data and privacy of all individuals in the EU by giving them control over who can be collected.
Email marketing is the most used marketing technique in the digital age. Companies need specific data providers to identify their potential customers. These data providers often sell customers' contact information to marketers. Companies and marketers buy these lists to facilitate market research.
Prior to Kvkk and GDPR, these lists were known to be legal, but the law was poorly drafted. Together with Kvkk and GDPR, getting lists of personal data can now lead to huge penalties.
In order to receive lists of personal data according to kvkk and gdhpr laws, it is first necessary to obtain explicit consent from customers. The consent given must allow the data to be processed in a certain way and individuals have the right to request the deletion of their personal data in all systems as well.
Prior to kvkk and gpdr, personal data of website visitors could be easily collected. With the data obtained, they were able to use advertising directly to target products and services to their potential customers.
Cookies, terms and agreements have become stricter with the laws on incoming personal data. That is why now all websites must obtain permission to collect personal data and then be used for advertising targeting.
As marketers, the personal data of potential customers should be given importance and collected in accordance with the law. It should be known that otherwise criminal situations will be encountered.
Marketers affiliated with companies should know that buying personal data in violation of the law will break the trust of loyal customers and potential customers.
If you also want to show that you care about personal data and collect your personal data after obtaining the explicit consent of your customers, contact us! [email protected]
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