When you visit a website, cookies record your movements and habits. Website owners aim to improve their marketing activities by tracking their visitors through cookies.
It is no coincidence that a product that we like on an e-commerce site, but we are not sure whether to buy or not, appears constantly on other sites. For example, when you visit a shopping site, you'll see ads for the products you're looking at are running ads. In fact, these ads are ads that display with a remarketing targeting strategy.
A user who visits your website is tagged, we call this type of targeting that tagged user on different websites and display advertising targeting.
In its simple definition, remarketing is a digital marketing strategy that allows website visitors to see the advertisement of the previous site on other sites they visit after they leave their website.
Thus, people who leave the site for any reason can return to the site they visited before to take advantage of products or services, triggered by the ads they see. In short, remarketing is a system implemented to recall visitors to the site.
Remarketing is a marketing strategy that uses a cookie-based system. A cookie is placed with a simple javascript code found on the computers or smart devices of the users who visit your website.
Visitors are tracked from the moment they leave your website. In this way, users can easily track which sites they visit after leaving your website. Advertisements can also present this information collected through cookies to visitors on related sites.
First, let's try to define remarketing ads.
The remarketing journey starts with a small piece of code that you need to add to your website. This piece of code is already made available to you by the advertising media that you will use in the digital marketing that you plan to retarget, such as google ads and facebook.
With this code you add, incoming users are tagged based on which product or product group they visit, conversions they perform on the site and many different user behaviors. Then you can create your remarketing lists by filtering these user behaviors with different criteria. In this process, the data collected from visitors is processed by cookies.
You will need permission management platforms such as efilli to ensure that the personal data you collect for remarketing applications is collected in accordance with the law, and to be able to offer personalization to your visitors about what data they can share.
You can target these remarketing lists that you created as the last step in the process and start showing your ads. You can also do multiple remarketing targeting on your site or mobile app.
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