The use of artificial intelligence (AI) systems in various fields goes back much earlier than modern times; the emergence of the concept dates back to the 1300s.
Today, it is developing faster than ever before. Artificial intelligence has grown tremendously over the past 10 years as it has become an integral part of industries such as customer service, technical support, retail and logistics. Another of the sectors that has the most share of this development is e-commerce. In this article, we talk about 6 different uses of artificial intelligence in e-commerce.
Personalization
Personalization for e-commerce sites means improving the user's shopping experience based on previous behavior, purchases, and demographic information of visitors. Campaigns, product recommendations, and sometimes even the site design can be changed according to the user, making sales more efficient and likely to be repeated.
The systems, developed thanks to advances in AI and machine learning technologies, also make it possible to create personalized marketing campaigns. Efilli is an artificial intelligence system that allows you to analyze your customers into categories and deliver customized marketing campaigns. Thanks to the effective use of the analytics and tools provided from Efilli, you can increase your income by up to 20%.
Selling More Effectively
artificial intelligence has different applications that serve to increase sales. Integrating CRM into your system is one of them. Changing the messages you give to your customers is an excellent way. You can greatly increase your sales by giving them messages about the product or category they are interested in. Systems that work through natural learning (chatbot, voice assistant, etc.) applications are also one of these ways.
In addition to collecting data about customers and retargeting as mentioned above, Ai can help reduce the shopping cart dropout rate, which is the rate at which customers cancel their orders during the checkout process or earlier.
Worldwide, the rate of leaving a cart in online shopping has reached a very high level of 69.57%. It is possible to reduce these rates by automating tracking queries of abandoned baskets with Ai. It also helps you improve the shopping experience by making you understand the reasons for quitting. With Efilli you can do all these analyzes.
Retargeting
AI-based marketing automations help you gather information about customer behavior, leading you to create innovative and compelling ads and deliver more efficient digital campaigns and promotions. If you sell online, you should design the entire process from the time the user clicks on your site to their satisfaction after shopping and coming back.
With Efilli, you can track customer behavior, tastes, reviews, purchase dates, and demographics. They are grouped according to the trends of the customers and thus come across more suitable content. You make progress in targeting potential buyers using ai. Also, artificial intelligence allows you to determine the best display sites, times and content formats.
Smart Search
Ai software offers companies a competitive advantage and can be optimized to suit any industry, scale. When Ai is incorporated into your ecommerce website search capabilities, your store will know how each customer searches with their interests and needs.
Not only that, it can automatically predict and recognize what your customers need, ensuring that each visit is specific through smart searches. Thus, more satisfactory results are offered to customers, increasing brand loyalty.
Automation
Automation in e-commerce simplifies workflow by performing repetitive tasks. It carries the burden of answering routine queries, allowing the rest of the system and employees to concentrate on more challenging demands. With artificial intelligence, it is possible to automate many things, from introducing new items in different channels to coordinating sales, applying discounts to loyal customers, recognizing high-risk transactions.
Virtual Assistant
AI-based “virtual” -aka “personal” assistants are software that can perform verbal or written command-based tasks. Examples that we use frequently include siri, alexa, google assistant. While it is not necessary to integrate a virtual personal assistant (vpa) in the first place for business beginners, it will be effective in standing out from the competition. Thanks to VPAs, it is possible to deal with multiple consumers at the same time and work 24/7.
Sonuç
In addition to the benefits offered by artificial intelligence in general terms, there is no doubt about the positive effects of applications used in the e-commerce world. It is certain that applications written with this method will multiply in number in the future. But there is no limit to the point where it will reach, what consequences do you think this will have?
You can share your answers with us via facebook, linkedin, instagram or e-mail.
If your company needs support on personalization, more effective sales, retargeting, try efilli, which offers detailed and accurate analysis. Contact us for your demo requests.
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