A cookie management platform is a platform that all website owners should use. Such platforms are generally used to obtain user consent about cookies, to show why the user's cookies are collected and where to use them, and to update the collected consents.
Cookie management platforms generally collect and store cookies found on websites in accordance with regulatory requirements. In this case, it provides information about the types of data it will collect from website visitors for the cookies collected and uses technical features such as asking for consent. These platforms provide reliable use of cookies to help manage user consent in terms of privacy, sharing and collection of personal user data.
Most of the current privacy laws around the world determine how and how personal data is obtained, depending on governments and organizations. There are many platforms that provide cookie management to make websites comply with privacy laws and regulations.
Regardless of where an organization is located, it must fulfill all legal obligations when processing the data of its website users otherwise it faces penalties.
Asking for consent when processing users' personal data is one of the most important clauses of many legal obligations. If you are a website administrator, you are obliged to inform your visitors about the third party cookies you use on your website, but you need the visitor's consent to use third-party scripts.
Being able to manage browser cookies and all the remaining cookies (cookies) in order to remain compliant with both kvkk and gdhra requires a lot of time and technical skills. However, in the newly enacted articles, leading international adtech companies, including google, do not allow people using digital platforms to collect and manage GDPR-compliant approvals conveniently.
However, companies using google browser cookies are clearly obliged to inform about data subjects and data processing and obtain appropriate consent.
In short, if you have a website and even perform any of the following, you need a cookie management platform:
1. Behavioral profiling and automated decision making 2. Collection, storage and processing of personal data. Using this personal data in areas such as advertising, remarketing and analytics 3. Data transfer abroad
Most consumer-oriented businesses must obtain the user's consent in order to comply with their legal data processing obligation. In addition, the laws of countries regarding data protection and privacy are constantly changing. There is a need to adapt to the legal obligations of governments that impose increasingly strict regulations and to use a cookie management platform to process healthy personal data.
Because technology evolution will never stop and data protection regulations will change day by day. If you want to keep up with technology evolution and have a website that processes personal data that complies with legal obligations, start using the efilli consent management platform now! If you are also looking for a cookie management platform for your website, contact us!
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