The increase in mobile users has brought with it many changes. One of them is the read rate in the emails you send.
Now customers only look at their emails when they need them. We observe that most users have turned off instant notifications for the e-mail application. So the way to bring back a user who leaves your site without shopping is no longer email. Instead, it's a more effective way to work on your app and then send “instant notifications.” You can even direct users to shop before they leave your site or app with instant personalized offers.
With instant notifications and instant offers;
You can get high yields from this unless you send a lot of instant notifications and bore your customers. Remember that your customers are free to turn off instant notifications at any time. Also remember that you need to use a design and language that matches your corporate identity. You should even take extra care of your stance on instant notifications, as they will come across more from your website.
With unexaggerated and realistic notifications sent at the right place and time, you can turn users on your ecommerce site into customers.
One of the points you should pay attention to when sending instant notifications is personalization... when we consider the point at which internet use has reached in the last few years, it would not be wrong to say that the competition is very tight.
Users compare other advantages provided by the company as well as prices when shopping online. With personalized messages and offers, your customers will feel closer to your site.
The most common methods of personalization are category- and location-based personalization. In one study, the conversion rate of category-based personalization was determined to be 52%. By mail and message, this rate is only 15%.
You can also increase your sales with instant offers along with instant notifications. A few minutes of offers based on your customer's interests or the products they review will allow you to stand out from your competitors. Request a demo right now to review the instant notifications and instant offers you can create with Efilli!
For these, you can take advantage of segments and reports prepared for you by efilli AI.
Stay tuned for more posts on topics such as artificial intelligence, machine learning, websites, instant quotes! See you soon...
https://useinsider. com/creating-sales-opportunities-with-price-alert-web-push-notifications/
https://neilpatel. com/blog/push-notifications-to-boost-engagement/
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