The main goal of companies that sell via the Internet is usually to make more sales and increase brand awareness. In this article, we will share some of the critical moments when customers shopped very intensively in the last quarter of the year and some information from the infographic in which they gathered up to date data. You can stand out from the competition by taking advantage of efilli's instant offers on these special occasions when competition is soaring. Then you can review the returns of these days with data analysis and reports prepared for you.
11.11 — singles day
In the last 2 years, November 11 is one of the days that has led to very high increases in sales rates in the Internet world. “Search interest” for singles day, when there were big discounts on almost all categories, increased 93% compared to the previous year.
November 29 — Black Friday
It is the biggest shopping period of the year. It gained its popularity in Turkey in 2018. It would be a logical decision to slightly increase your marketing budget for this day with huge discounts in all areas. With increasing demand, competition is also increasing, and digital campaigns are of great benefit to companies at this point.
December 2 — Cyber Monday
Cyber Monday serves as a reminder for those who still can not decide on a New Year's gift. So much so that from Cyber Monday to the first weekend of the New Year there are “gift options”, “New Year's gift suggestions”, “what gift should I buy? Searches like “are on the rise. The most profitable categories are consumer electronics, airfare and fashion.
December 21 — the longest night
When it comes to shopping, marketers and consumers love to evaluate every day. This day, when we saw an increase in value for consumers in Turkey in 2018, we can call it the last important day of the year, if the New Year discounts, which are no longer a tradition, are not counted as a tradition.
New Year
It is the period that starts in December and instills the excitement of the New Year for 1 month and there are big discounts in the old ones to make room for new products. The new year has been the forerunner of huge increases in sales for many years and, although not in the top position, still retains its value.
Remember, the purchase period for consumers is getting longer and longer. So they can sometimes look for the product they want to buy for weeks. If we talk about this period, they will start researching New Year's gifts starting in November. With campaigns that increase your visibility in November and December, it will be easier for you to meet your sales goals.
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