If you're an e-commerce site owner, you've heard of the terms “conversion” and “conversion rate” before.
In short, conversion is when users receive an action that you specify. This action often becomes the “purchase” for e-commerce sites.
Funnel, on the other hand, is a scheme in which you determine the actions that your customers will perform in this process in stages.
In the continuation of our article you will learn about a funnel in detail and learn how to create a funnel with efilli. Keep reading...
Funnel means “funnel” in Turkish. Those who make purchases with visitors to the site are gradually reduced in the process, and as a result, up to 5% of your visitors buy a product from you. So you get visitors through a funnel.
Funnel didn't actually start selling on the internet. In fact, the functions in the online store are basically designed according to the behavior of a customer in the physical store. Although it was not called a “funnel” before the Internet, it is also possible to create a funnel for physical stores.
For example, a person who comes in from a physical store and a person who clicks on your site and a person who picks up the product from the shelf and throws it into the cart are equivalent to each other.
The most common funnel scheme for an ecommerce site is as follows:
visitors;
By looking at this scheme, you can visualize the paths that a client will cross. In between steps, other pages on your site may have been visited as well. Pages such as about us, communications, careers also attract the attention of visitors. But these will be encouraging or informative steps to purchase. At Funnel, we focus on the purchase itself.
This is usually considered a good rate if 5 of the 100 users who visit your site make a purchase. The important thing is to be able to repeat these sales and maintain their continuity. You can also achieve this by creating retargeting strategies. The quality of your customer service also plays an important role in the repetition of the purchase.
You can check out our previous posts for other ways to impress your customers with your ecommerce site.
With Efili you can create a funnel that works for your site in just a few steps. The most important innovation that Efili provides its users in this area is that you can choose the one that suits your purpose among ready-made funnel templates. How to create a funnel with efilli, let's look briefly.
That's it; 1-2-3 and your funnel is ready! Now you can sit back and track your growing sales.
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