One of the most commonly used ratios as a key performance indicator in e-commerce, the “conversion rate” is not just a number. Just looking at the conversion rates of titles is not enough on its own. Studying visitors according to their type and assessing conversion rates gives healthier results. We simply stated the conversion rate formula as the division of the number of sales by the total number of visitors. But, as we said, this is not enough.
Google explained its e-commerce conversion rate as follows:
“The percentage of purchases per session is indicated. For example, 1 purchase in every 10 sessions gives us a 10% ecommerce conversion rate. “
As with many metrics in the digital world, it is necessary to evaluate different phenomena together.
According to epicerver's 2019 conversion rates survey, 1.3 billion people across 159 different brands' websites show similar conversion rates. Episerver research, which classifies these rates based on the sources customers come from, shows that customers who make a search on the site provide higher conversion rates.
Using this data, Salecycle has created a conversion funnel for e-commerce sites. Accordingly, less than half of the users who visit the site enter a product page, and only a third of those users add a product to their cart. The sessions that end with shopping remain at only 3.3%.
Smart insights shared interesting information on seo, accordingly;
By connecting online and offline channels, you can streamline the decision-making process for your customers.
If you want to promote your products worldwide in the globalized world, it will benefit you to conduct your seo work in multiple languages.
The voice search feature, which we will often encounter in 2020, seems to be a trend. Consumers who want to get to everything faster will see voice calls on your site, and you will have eliminated your competitors.
For more information about SEO and e-commerce, you can get the information you need by visiting the efilli blog page and contact us for what you can't find.
https://www. Smartinsights. com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/
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